Tag Archives: digital agency

The Business of Social Media: The Hashtag

I recently encountered an awesome post about the use of hashtags called “The Hashtag Economy.” In simplest of terms it was stressing the importance of understanding the new cultural shift in the use of hashtags as part of social media … Continue reading

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8 Superior WordPress Plug-ins for eCommerce

There’s no doubt that WordPress is one of the most popular blogging platforms and content management systems on the Internet. It’s widely supported, relatively easy for the end user to learn, and is easily extensible. For the average user, the WordPress theme … Continue reading

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Do You Have “Klout”?

Being an influencer in your field is essential in social media. Everyone is an influencer.  How much influence you see your company having is key when developing a marketing strategy plan. Whether you see yourself as a major player or … Continue reading

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5 Reasons Why Social Media Marketing Is All About Internal Relationships

You need to get everyone in your company on board with your Facebook marketing plans in order to generate a return on investment. You’ll need subject-matter experts from sales, product and other disciplines to contribute ideas or full blog posts. … Continue reading

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Finding Meaningful Data in an Era of Information Overload

Information overload is drowning the American worker. Just think of how many information sources you check every day to stay abreast of the latest competitive news, market data, and other critical information. We’re constantly bombarded by Google alerts, RSS feeds, … Continue reading

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Whip Your Social Media Policy in Shape this Summer

For businesses, summer time can be a great time for evaluating last year’s challenges  and looking forward to next year’s successes.  The inevitable annual reports, inventory checks, and “end-of-the-year” madness often is the summer season.  As a small business, you … Continue reading

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5 Content Marketing Strategies for Small Business

One of the most effective, lowest-cost ways to drive traffic and build awareness for your business is through content marketing: creating and distributing relevant content to attract, acquire, and engage your target audience. Content marketing can run the gamut from … Continue reading

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