Tag Archives: about us

HOW TO: Optimize Text Ads for Search

Text ads aren’t sexy. They look bland, aren’t colorful and often read like they’re being shouted by annoying salespeople. But the simple fact is that many businesses use them to drive site traffic and sales. We spoke with Michael Gold, … Continue reading

Posted in social marketing plan | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

“The Wall” Saga Continues: Most Interacted VS. Most Recent

A great way to use your Facebook Fan page is to connect with your audience and industry.  With Pages, there is no direct messaging system available; however, you can use your Page as a platform to communicate with others in … Continue reading

Posted in eFanpage, Facebook, social marketing plan | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

YouTube Adds Creative Commons Content to Video Editor

If you’re in need of B-roll for your next YouTube opus, you’re in luck. YouTube is adding tons of Creative Commons content to its video editor. The new feature goes live today at noon ET. YouTube’s editor tool, which launched … Continue reading

Posted in Multimedia, social marketing plan | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

Will Google And Twitter Impact The Like Button?

Yesterday both Google and Twitter announced their own buttons for the social web, more than one year after Facebook launched its like button. Since launching, the Facebook like button has taken the content world by storm, increasing traffic for all … Continue reading

Posted in Facebook, social marketing plan | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

The 3’s C’s of Social Media: Customization Creates Consistency

A few months ago, I wrote a post about Facebook customization in the article ” What is a Customized Facebook Fan Page.”  But customization plans can certainly translate to other social media channels. The folks at Sylvan Media are experts … Continue reading

Posted in eFanpage, Facebook, social marketing plan | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Social media point to fewer people canceling Memorial Day travel

An IBM analysis, relying on an unusual surveying method, has concluded that fewer Americans are canceling their travel plans this Memorial Day weekend. Instead of taking a survey of a select group of people, IBM Research and IBM Global Business … Continue reading

Posted in social marketing plan | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

The Meaning of Value

The meaning of value. Seems a bit ironic don’t you think? But this is something I have been attempting to wrap my head around and explain without being didactic. Some may think it’s a matter of semantics, but I think … Continue reading

Posted in social marketing plan | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment