Category Archives: social marketing plan

Link Building for Ecommerce Sites

While search volume data can help you make more informed decisions when choosing keywords for link building campaigns, it is important to be driving traffic through terms that not only bring in more traffic but convert well. Targeting anchor text … Continue reading

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How Public Relations Can Avoid Failing at SEO

Our Online Marketing agency at TopRank has been providing practitioners in the Public Relations industry information and insight on Search Engine Optimization for nearly 10 years. Starting with adding SEO to our media relations services in 2001 to providing SEO … Continue reading

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Misconceptions About Affiliate Marketing

There are some unscrupulous and/or overly zealous marketers out there that have given the concept of affiliate marketing a bad name. The guys who spam me on Twitter? They should be glad I can’t physically punch them in the face. I hate … Continue reading

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10 Sleek Google+ Icons for Your Website or Blog

As always, the web is teeming with talented and generous artists who offer their visions of a more beautiful Internet up for free. We’ve sampled their wares and chosen the classiest badges and buttons that will alert your readers in … Continue reading

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No More Google + for Business?

On the surface, Google + seems like the “perfect social network” for businesses. Many marketing industry professionals have called the network the next big thing in social media. With its use of social circles, integration with the Google platform, and the ease … Continue reading

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The Pros and Cons of Moving Your Business Into the Cloud

As anyone who has downloaded a song off of iTunes on their Mac and then watched as the same song popped up on their iPhonecan tell you, cloud computing can be pretty cool. But the cloud isn’t just for consumers. … Continue reading

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Making local online advertising easy with Google AdWords Express

Today, we’re officially introducing AdWords Express, a faster and simpler way to start advertising online in under five minutes. We first launched this product as Google Boost last October for a small number of local businesses. Since then, we’ve continued … Continue reading

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