On the surface, Google + seems like the “perfect social network” for businesses. Many marketing industry professionals have called the network the next big thing in social media. With its use of social circles, integration with the Google platform, and the ease and accessibility for our personal lives it seems only logical that as a small business owner you would want to use the Google + to promote your image and brand.
However a recent article in Web Pro News suggests that Google is actually planning to close business profile accounts in an effort to keep the site more social. “Google said it would start communicating with some businesses about brand profiles on Google+ this week, but they also said they’d shut down the ones that had already been popping up.”
The reason: Google is expected to develop a Google + experience for businesses that will be more relevant to the needs of business owners. The current set up of Google + is more applicable for personal profiles and businesses have been asked to apply for consideration for the Google + Business beta (this is not the official name).
I have yet to find supporting evidence beyond the scope of this article, which may suggest that this allegation is shortsighted. Nevertheless, if this is fact this, this should not stop you from developing your own persona and reputation using your personal Google + account. Not having a business profile for Google + is not the end of the world. Using the site to share and (+1) industry related articles that educate, entertain, and engage your audience are all things you can do as an individual. Your influence alone can make changes in brand perception without a brand page.