Seeking to take Twitter beyond a social phenomenon, its founders have lately set their sights on making it business-friendly as well. For marketers, this means new opportunities are opening up all the time.
Twitter never seems to rule anything out. The company is philosophically opposed to banner ads, but has nevertheless dabbled with them in Japan. Likewise, it recently experimented with text ads in the U.S., but, according toAdam Bain, president of global revenue for Twitter, that doesn’t indicate much. “I wouldn’t read too much into it,” he says.
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