As a small business owner not all your posts should be “short” as it can be perceived as lazy and uninterested in educating your audiences. But more direct content for you audience certainly has it’s benefits including:
- It’s easier for your audience to consume
- Compels you to write efficiently, reducing “fluff”
- Can be an effective way to build community
- Adds diversity to your content strategy plan
What do you think what are the benefits and drawbacks of a “short” post?