For businesses, summer time can be a great time for evaluating last year’s challenges and looking forward to next year’s successes. The inevitable annual reports, inventory checks, and “end-of-the-year” madness often is the summer season. As a small business, you don’t want to let your social media policy go to the waste side. The summer season is the perfect time to start or reevaluate your social media policy plan.
What is a social media policy?
A social media policy plan is useful to serve as a guideline for your employees or social media team to follow when engaging in social media. This policy is a standard for which your team will conduct its social media efforts and is not an actual strategy plan. This document doesn’t have to be comprehensive now but can serve as a living document that can be updated throughout the year as the company sees fit.
Here are 7 questions to help you start your document. These questions are general enough to apply to any industry and specific enough to get you thinking about how to construct a well planned social media policy.
- What is Social Media? How does it work for our company?
- Are there measures for accountablility? Who will generate content? Content effectiveness?
- How will you interact with audience? How will you build trust?
- What is the standard for interacting with audience? What is off limits? What should you avoid?
- What is community? Who is your audience
- Do you understand copyright laws for content you are sharing?
- How do you plan to add value to the conversation?