Monthly Archives: June 2011

10 Questions to Ask the “Experts”

There is no doubt that social media is shaping the way that we do business. Having a team of professionals who help with the marketing process can be an essential tool for your social media marketing needs. More and more … Continue reading

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Skype Video Chat Comes to Android

An update to Skype for Android includes one-to-one video chat. The new version of Skype’s app allows users to make free video calls between their phones and Skype contacts who are using any Skype-enabled device. Other new features of the Android … Continue reading

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HOW TO: Unify Your SEO & SEM Strategies

For years, advertisers have run their search engine marketing (SEM) and search engine optimization (SEO) programs separately. The SEM team would focus on bidding, campaign analytics and the complex science of managing millions of keyword buys to drive maximum conversion. … Continue reading

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How to Have Multiple People Use the Same Corporate Twitter Account

How long does it take to tweet something? A few seconds? So, the decision to pull the trigger on up to 140 characters shouldn’t be too terribly involved. There’s no need for a lot of discussion. Yet, somehow big companies, … Continue reading

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Think Before You Tweet

We’ve all seem them: tweets, status updates, comments that obviously weren’t well thought out prior to posting.  What you tweet directly reflects your company’s image.  Unlike speaking, posting  content online is available to a wider network, faster, which means being … Continue reading

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5 Proven Twitter Marketing Strategies

Seeking to take Twitter beyond a social phenomenon, its founders have lately set their sights on making it business-friendly as well. For marketers, this means new opportunities are opening up all the time. Twitter never seems to rule anything out. The company … Continue reading

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4 Reasons Why Your NEXT Post Should Be Short

As  a small business owner not all your posts should be “short” as it can be perceived as lazy and uninterested in educating your audiences. But more direct content for you audience certainly has it’s benefits including: It’s easier for … Continue reading

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