We all intuitively know what likeability means. We have friends who are easygoing, good listeners and there when we need them. But what does it mean for a brand to be likeable online? Now more than ever, when a “Like” is arguably more important than a “link,” brands must demonstrate core values of responsiveness, transparency and likeability across Facebook and other social networks.
Listen to your customers and prospects. Deliver value, excitement and surprise. And most importantly, truly engage your customers and help them spread the word. Here are 10 universal laws for brand likeability in social media.
For Full Article Click HERE| Mashable