Since the rise of search over the past decade, few obsessions have run deeper in the world of online publishing than search engine optimization (SEO). In an attempt to grow their audience and gain exposure for their content, publishers have increasingly focused on keeping Google’s crawlers well fed with tasty morsels of meta data, keyword repetitions, internal linking and more. But designing websites for crawlers often has a downside; namely, it can lead to a poor experience for flesh-and-blood users. How often have you actually used a keyword tag like the one below to navigate a site and discover new content?
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