Have you recently accepted a friend request on Facebook only to find out you don’t know actually know them?
Have you randomly bought or followed people who would potentially follow you in an effort to increase your followership? Though this may be a good idea at first, fake friends on social media platforms can be dangerous for your strategy plan.
Attack of the Spam!!
You wouldn’t want fake friends in real life—developing social networks of friends is no different. Not only is this a great opportunity for spammers to fill your Facebook or Twitter pages with content that isn’t useful and relevant, it also distracts you from engaging with people who would actually be interested in and engage with your products or services.
There are people and businesses who create multiple accounts that are not real in an effort to build up networks and promote and sell their products only. They are not as interested in engaging and cultivating last relationships. This is considered spam in the social media world. We have provided some tips to help you minimize the threat of these fake friends and businesses in hopes you can apply them to your social networking practices.
(Before You Add) Check User Content and Basic Information
This tip is not as applicable with your businesses’ Facebook fan page, but is useful for most social media networks. Checking written and multimedia content allows you to see if they are someone who is interested in engaging in community and would be genuinely interested in developing a meaningful business relationship. Most often this is at your own discretion. You want to be on the lookout for consistency in images, branding, and content.
Play Nicely: Checking for Interactions with Others
Do you have mutual friends? If not are there conversations happening or is the owner of the page simply promoting themselves. If it is the latter, you should be weary of adding and engaging with this user.
Is the user in the same industry or state as your company? You should probably think twice about adding them. Although we are not encouraging you to delete people because they don’t have similar interests or histories this could be an indication of fake friends.
You don’t want to just add people to have 1 million friends. It’s much more useful for your company to have 10 active and engaged consumers of your page than 1000 who just liked the page and never returned.
Use Search Engines
This is particularly helpful for making genuine business interactions. Unless they are an influencer or well known company in your industry you should probably do your homework and search the company more in-depth. Finding a website, blog, or wikis about the company can provide you some much needed material on your compatibility.
What are your thoughts on Fake Friends?