Corporate websites are often little more than interactive brochures that display basic information and describe what the business offers. But if you’re looking to do more — establish your company’s executives as thought leaders in the industry, develop relationships with customers or gather feedback from prospects and clients — then a company blog is a much better choice.
“A blog can also be the centerpiece for a social media effort, driving visitors from Twitter, Facebook, and LinkedIn back to the blog through calls-to-action and landing pages,” explains Douglas Karr, the author of Corporate Blogging for Dummies. “A blog has the flexibility to produce content easily, syndicate that content through any medium using RSS, and convert that audience into customers.”
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