Curebit, a Y Combinator-funded startup officially launching Thursday, aims to increase the profits of e-commerce companies through social media sharing. Online retailers integrate Curebit’s technology into their websites to add social referrals to the purchasing process.
Say a user buys a tasting box at Foodzie (one of the Curebit’s customers). Once he or she completes the check-out process and hits the receipt page, that customer is struck with a Curebit referral offer: if the customer shares the purchase with friends and those friends buy something through that link, then that customer will get something like cash back or a discount.
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