Measuring Social Media: Who Has Access to the Firehose?


At SXSW 2011, I moderated a panel titled “Measuring Social Media – Let’s Get Serious,” with the goal of having a frank discussion about the realities, pratfalls and opportunities for individuals and marketers tasked with managing social media and measuring social media ROI.

During the Q&A session of the panel, a audience member from Porter Novelli asked Kevin Weil, product lead for revenue at Twitter, a pointed and direct question that cuts to the core of the conversation surrounding social media measurements: Who has access to the data?

Read More About “Measuring Social Media | Mashable

After reading this article, what do you think?  Should there be more transparency in businesses having access to their social media data?


About Sebastian Knowes

Social Media Guru at eFanpage
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