Measuring Social Media: Who Has Access to the Firehose?

 

At SXSW 2011, I moderated a panel titled “Measuring Social Media – Let’s Get Serious,” with the goal of having a frank discussion about the realities, pratfalls and opportunities for individuals and marketers tasked with managing social media and measuring social media ROI.

During the Q&A session of the panel, a audience member from Porter Novelli asked Kevin Weil, product lead for revenue at Twitter, a pointed and direct question that cuts to the core of the conversation surrounding social media measurements: Who has access to the data?

Read More About “Measuring Social Media | Mashable

After reading this article, what do you think?  Should there be more transparency in businesses having access to their social media data?


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About Sebastian Knowes

Social Media Guru at eFanpage
This entry was posted in social marketing plan and tagged , , , , , , , , , , . Bookmark the permalink.

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