The premise of Facebook ad is to connect brands and businesses to potential consumers through virtual advertisements. These ads have direct benefits for all involved including businesses to increase consumer traffic, and consumers who want to be connected to their favorite brands and services.
Reach Your Target Customers
- Connect with more than 500 million potential customers
- Choose your audience by location, age and interests
- Test simple image and text-based ads and use what works
Deepen Your Relationships
- Promote your Facebook Page or website
- Use our “Like” button to increase your ad’s influence
- Build a community around your business
Control Your Budget
- Set the daily budget you are comfortable with
- Adjust your daily budget at anytime
- Choose to pay only when people click (CPC) or see your ad (CPM)
We want to give you a run down of the best practices in creating and maintaining these ads for the most effective marketing campaign for your company.
Why are You Using Facebook Ads?
Much like print publicity, you must understand your goals for creating the online advertisement. Generally the goal is to increase visibility of your company’s information and ultimately generate follower and revenue. However, it’s important to be extremely clear at the beginning of your company’s unique goals. Envisioning the goals and what you want to accomplish as the end result creates an effective way to manage your resources (both financially and temporally).
Know Your Audience
One of the many useful features and informative components of Facebook advertising is the ability to target specific groups of people based on similar demographics or interests. As a part of your goals for the advertisement you can use this information to determine what advertising may work best for your company. Some of these categories include:
- Relationship Status
- And more
Facebook Ad Development
Ads are composed of a headline, copy and visual to go with your company’s Facebook page theme. Imagery should be compelling and on-topic. Titles can be 25 characters in length and the body copy of the ad can be 135 characters. It’s best to keep your copy short and to the point. Let your visuals tell the story.
Defining goals and developing innovative strategies to relate to your audience is not a new tactic. However, Facebook has opened up the possibilities of these connections. There are a couple of options for budgeting your resources to fit your companies needs.
- Cost Per Click– You pay every time a user clicks on your advertisement. It doesn’t matter whether your ad was served 100 times or 1 million times, you only pay for every click.
- Cost Per Impression– You pay for a set number of impressions, or, ad views. This is measured in multiples of 1,000 and is called a CPM or “cost per million” ad spend.
Choosing a price structure that’s right for you is critical to the success of your social marketing campaign and budget.
Make sure you schedule your ads to go out regularly and measure it consistency. You can check the status of your ads by clicking the “Ads and “Pages” tab on your company’s Fan page. Make sure to continue updating your image and branding for advertisement to keep consumers engaged and interested in the product.
Facebook advertising provides one of the most targeted opportunities on the internet to find new customers and connections. It takes consistency and creativity to make this beneficial for your company.